To advertise in the Working Farmer publication, please ensure you files adheres to the specifications below as best as possible and upload your file.
We are only able to accept PDF X-1a files
All high-resolution images must be included. Do not embed OPI information in files.
CMYK or Grayscale only. Convert any Spot colors not intended to print into CMYK.
Minimum resolution of 300 dpi.
Apply image trapping as needed.
Do not nest EPS files within other EPS files.
Save images in TIFF, JPEG or EPS format, with no ICC profiles embedded.
Only use Type 1 or TrueType fonts.
Text containing thin lines, serifs, or small lettering should be restricted to one color.
Reverse lettering: For CMYK advertisements should be spread with the dominant color used for letter shapes, while subordinate colors are to be spread slightly, to minimize registration issues.
Surpinting/Overprinting: When type is intended to surprint/overprint, the background should be no heavier than 30% in any color and a total of no more than 90% in all four colors.
PDFs are "self-contained" files and do not require additional files (photos, logos, etc.) to be sent with them. All PDFs received must meet the PDF X-1/A 2003 Print Standard. All files must have file extensions (.tif, .eps, .pdf, .doc, .jpg, .psd, .ai).
All fonts must be either Post Script and/or Open Type and must be embedded. All images must be Grayscale, CMYK or Spot Colors. Additionally, there should be no transparencies in the PDF. PDFs failing to meet these requirements, including proper size, cannot be accepted.
Any color built with more than 84% black is considered a "rich black" and will print as solid black.
Camera Ready PDF Specifications
All photos must be high resolution (180 dpi or above, with 300 dpi preferred). JPEG, TIFF, EPS files are accepted.
Fonts are licensed pieces of software. In most cases, we will not install or use a font that does not meet our system requirements, a font that we do not own or that is not part of our library. If a client requires a certain font, please identify the font and we will check if we have it. We also accept MS Word (for copy only), Photoshop and Illustrator documents—no others.
Fine lines and serif type fonts are not recommended to be printed in reverse.
All color must be built in CMYK. Please note: Any files that are RGB must be converted to CMYK. This will change or potentially change the appearance of the image.